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Helen Zink

Story telling gone wild!

Who knew that using an apple analogy with a client several years ago would have such a significant impact on my work. I have used an apple tree as a high performing team model, used an apple based restaurant menu to bring to life my à la carte approach to working with clients, created an apple product company as an alias in my book, and more.

Lucky I like everything about apples and the colour green!


Story telling is an incredibly effective leadership and teamwork technique. If you’re not sure where to start, try analogies - they might just go wild!


If you or your team would like to practice ways to tell your story please get in touch, or see Team Coaching for Organisational Development available from www.growtobe.co.nz for real life examples.



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